NSFW: Cherchez la fame – or why the media’s obsession with Twitter campaigns will make customer service smell French
Time was, companies knew how to keep track of their important customers. First, they set up loyalty programs: computerised systems that tracked the monetary value of everyone who shopped in their stores or flew on their planes or ate at their restaurant. When a high spender made a booking, the company was alerted to their status and they were treated accordingly. Frequent fliers got upgrades and …
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