MWC 2010: Google predicts ad revenue shift to mobiles
Clive Akass, V3.co.uk , Wednesday 17 February 2010 at 12:22:00 More precisely targeted and more effective, says Eric Schmidt Google chief executive Eric Schmidt has predicted a major shift of advertising revenues from the fixed web to mobile platforms, in a similar way that print revenues switched to the internet. The change will happen because mobile advertising can be more precisely targeted …
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